Film & TV. Canada / Cuba.
Finished shows
Show Trailers
Börje – The Journey of a Legend | Trailer |
Painkiller | Official Trailer | Netflix
Titans: The Final Episodes | Official Trailer | DC
Y THE LAST MAN Official Trailer (2021)
Alejandro Reyes Film & TV career.
Once I commit, my work ethic and professionalism remain intact regardless of Tier or show size.
In the Spanish-speaking world, the Production Designer is called Art Director.
My Film & TV career started with an HBA in Stage Design a couple of years before graduating. I took the call and opportunity to work as assistant Art Director with one of Cuba’s most renewed Cast and Director. My results allowed me to work with them again in subsequent projects, but this time as the art director (Production designer in Spanish-speaking countries).
Alternatively, I worked as a Set Decorator on other projects, such as music clips and a graduation thesis from the Cuban International Film & TV School, San Antonio de los Baños.
Still a student at the University of Arts, my Film History professor and Director at the Cuban National Television hired me out of the two ISA faculties related to TV and Film to work with him on Cuba’s Crime TV series, this time as Art Director (PD) and Co-Director for six episodes.
I moved to Canada a year after graduating in 2012 with a Stage Design HBA in Theatre Studies from the island. I resumed my career in Toronto by joining IATSE 873 as a Set Dresser in 2015, moving up to the Lead (Supervisor) position. In Toronto, I also worked on a couple of short films as a production designer and Art Director/Set Decorator.
The role of a production designer is what I enjoy the most. From the script, I go deep into the characters’ personalities to develop what I call the character’s psychological profile. A master template that allows me to be accurate and coherent from concept to design. All visual aspects of the film, from costume, set design and construction to Set Decoration and Props, are under the grand scope of the Production Designer. In a Designer’s perception, everything has a reason or purpose for which it stands in front of the camera.
A visual narration settles the viewer in a time and place and describes the state of a character. It represents the characters’ hierarchy and the fight for power with himself or others. These elements supporting a story (plot) must be consequent, rich, and thoughtfully placed.
The use of visual elements like colours and textures has the same importance in the film as a briefcase the script says a character carries. On the screen, visual storytelling shouldn’t be an accident.