Cuban-Canadian Film and Arts Professional.
Biography
I was born in the revolutionary Havana in 1982. Cuba was then perceived by some, as a prosperous and fair society, but soon after the fall of the Berlin Wall and the collapse of the Soviet Union. The island turned into the desperate and fierce version of itself that it really was and still is struggling to survive nowadays.
My professional career expands diverse fields spanning Cuban and Canadian Visual Arts, Theatre, and Film/TV industries.
I graduated with a Stage Design Honorous Bachelor in Arts (HBA) from the Cuban University of Arts. During and after my university years, I worked as a set decorator and production designer on various film and TV projects, from independent to Cuban-National-Television.
I worked as an Art Director and Set Decorator in the independent world, collaborating with the island’s most talented cast and crews. My career includes a decade as a visual artist and stage, costume, and props designer in theatre, with eight years dedicated to the renowned Cuban theatre company Teatro de la Luna. I had the privilege of occasionally participating in international theatre festivals.
In Cuban National Television, I worked on various episodes of a crime series as a Co-Director (Second Unit Director) and Production Designer.
In 2013, I emigrated to Toronto, Canada, where I resumed my Visual Arts and Film career as a Set Decorator, Art Director and Production Designer. In 2016, I started my family and joined the International Alliance of Theatrical Stage Employees (I.A.T.S.E. 873), working as a set dresser on many big-budget T.V. shows such as SUITS (4 seasons), Designated Survivor, American Gods and others. Four years later, I performed as Set Dec Lead (Set Decoration Supervisor) for Y The Last Man (Pilot and Season 1), Painkiller, Titans, and Borje, to then work as Set Decorator in the film The Silent Hour (the Toronto unit), Love at Frost Sight, and Adulthood.
My passion for the visual arts pushed me to launch an arts newspaper, The Artist and The Viewer, Toronto Art Newspaper in 2018(-2020). At first, as a founder and Chief Editor, I was the all-man band. I wrote, designed, proofread and edited along with my wife. I also worked on the logistics of printing and distributing, plus photojournalism. It was an exciting time that I will never forget. By its closure due to the first wave of COVID-19, the publication was still accessible for free at T.T.C. stations and art venues, with many contributors, collaborators, and followers that continue to this day.
In 2021 I expanded my career and entrepreneurial endeavours by founding in 2021 Alejandro Arts Inc. A company that continues to offer Film/TV services to the film industry and photography services to a broader public, both private and commercial.
In the spring of 2024 I launched Virtual Car Gallery, © Virtual Car Gallery is an automotive online catalogue with virtual car tours at its core. It is the first and only one of its kind worldwide, showcasing North American stock models from 2023 onward and including modified and classic cars in 2024.